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Australia's pathway to a digital economy

Although 93% of Australians have internet access, only 31% are 'enthusiastic' users. Privacy and security are major concerns for those who rarely or reluctantly engage.

Digital Pathways

How can you encourage greater uptake of your online services?


This insight paper looks at research into the demographics of online behavior, in 2016 and 2017, including:

  • The typical digital adoption pathway – from email to online shopping
  • Targeting the five online behavioural segments
  • Overcoming the roadblocks to doing more online, including trust.
 

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