How do different advertising channels interplay to influence consumer purchase decisions? This independent research into financial services, superannuation and utilities reveals it's surprisingly simple.
Get the free report to find out:
- Which channels are most influential in an optimal advertising mix for services
- How this mix varies at each stage of the buying cycle
- How to tailor it for different target audience segments
- If social advertising really has cut through for services
Commissioned by Australia Post and conducted by the ACRS at Monash Business School, the research surveyed over 8,500 consumers - and may help you improve your marketing ROI.
This report is provided for general information purposes only and is not intended to be specific advice for your business needs.
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